Proucts

Disa is implemented into the product – that means is added already into the product itself – so security which is detachable from the product or packing – the cost of the manufacturing process is not increased on factory side.

The launch of Disa is done with SD-cards – but it can be explored to practically any Electronic product such a MP3 Player, Mobile phone, Digital cameras, Navigation etc.

Who need Disa

Practically everyone in the supply chain of electronic products:

Advantage given to factories – protection from conveyer belt to hand over to forwarder – additional sales of product possible as many products can be sold At placed which can not be reached at the moment. Implementation in the factory Will also increase the acceptance of the product to the retailer – as retailer get a lot of advantages from the system

Advantage of the importer/distributor: - less theft rate – cheaper ways of Transport can be used – some of the big importers for SD-card using courier service To fly in memory cards – a courier service cost abt double to what airfreight costs but Has the advantage that theft rates much lower – with such security system airfreight Can be used –
Some of the big transport insurance companies do not cover any longer insurance For example for Digital Cameras as theft rate to high. So importer has to calculate Risk into his margin which makes him less competitive.

Situation of the retailer: Retailer already using a lot of different methods to keep The risk of theft as low as possible but with insufficient results and extra costs For the retailer. Retail shops in Europe a run with less people as possible. For example Aldi shops in average 500 sqm – 2 – 3 people working here at The same shift. Such shop is having abt 5000 to 6000 different product. The Shop assistant fill up the shelfs in the morning and in the evening and during The day the are handling the cash registers -
Products with such system can be sold to new sales channels – which are Afraid to buy such product without security system.